Module 1: The Business Mindset Makeover
Discover the key differences between running a hobby vs. building a scalable creative business
Define your Core Principles and uncover your Ideal Customer Avatar so you stop marketing to everyone and start speaking directly to the right people
Learn how to stand out in a saturated DIY market and attract loyal customers who rave about your workshops
Master the foundational business mindset that turns overwhelmed makers into confident CEOs
🔹 Module 2: Behind the Scenes at Paisley Grace Makery
Get exclusive access to our exact Workshop Hosting Script—what to say, how to say it, and when to say nothing at all 😉
Learn how we prep, pack, and ship our Take & Make Kits for a high-end unboxing experience customers love
Discover tried-and-true painting techniques, bow-making hacks, and studio-tested shortcuts to improve project quality and reduce redo time
See how we train our team using video-based onboarding and simple systems to keep staff confident and consistent
🔹 Module 3: Organized to Scale
Stop drowning in downloads—learn how to organize your SVGs, digital files, and project templates for easy access and efficiency
Build a staffing system that allows you to delegate with confidence and train new hires without starting from scratch
Plan ahead like a pro with our project forecasting tools and a system for sourcing, stocking, and maintaining inventory essentials
Learn the daily, weekly, and monthly workflows that keep your DIY business running like a well-oiled creative machine
🔹 Module 4: Tools, Tech & Sourcing Secrets
Peek into our go-to vendor list for supplies that ship fast, look amazing, and don’t break the bank
Explore the exact tools, machines, and materials I use at Paisley Grace Makery to streamline production and enhance the customer experience
Learn how to avoid costly sourcing mistakes and ensure quality that keeps your customers coming back (and bragging to their friends)
🔹 Module 5: Website + Fulfillment Foundations
Build a functional, beginner-friendly website that can take real orders—no coding degree required!
Learn our step-by-step order fulfillment system from payment to pickup, so you spend less time chasing down details and more time growing your business
Create standard operating procedures (SOPs) to future-proof your business and streamline hiring, training, and scaling
🔹 Module 6: Business from Seed to Harvest
Plan your year like a pro with 30-60-90 day goal setting strategies that align with seasonal buying habits
Use our mobile workshop scripts and customizable marketing templates to book out events and parties with ease
Master Social Media 101 for makers: learn batching techniques, content creation strategies, and the apps we swear by for gorgeous, high-converting posts
Wrap it all up by learning how to grow your audience through email marketing, set up simple automated flows, and finally stop saying, “I’ll get to that next month”